A system for mortgage advisors — from lead to signing and refinancing
Base is Israeli software for mortgage advisors, in the cloud: opportunities and leads, a case for each borrower, a personal link for collecting documents, a mix calculator and comparison for the client, tracking with each bank, an invoice for the fee, and refinancing reminders.
The challenges of running a mortgage advisory office
One case, several borrowers, several banks and many documents
Documents on WhatsApp
Payslips and bank statements arrive in messages, by email and in photos, and no one knows what else is missing and who sent what.
Approvals expiring
An approval in principle is about to expire, and another bank has not replied yet. The tracking lives in someone's head or in a separate table.
Excel for mixes
Every mix is a different sheet, and the comparison for the client is rebuilt every time a bank changes an offer.
Clients who get forgotten
After signing, the case is closed, and no one reminds you to go back to the client when refinancing becomes worthwhile.
How BaseCRM solves it
The whole journey of the case, in one place
From lead to case, and a stage board for all cases
Leads arrive from forms, a landing page, Facebook and Google Ads. A lead that is checked becomes an opportunity with an amount, a stage and a loss reason if it is not closed. A closed opportunity opens a case, with the client, the people and the amount. On the stage board you see all the cases, from document collection to drawdown, and move them by dragging.
- Leads and opportunities with a loss reason
- A borrower, an additional borrower and a guarantor in the same case
- The case stages are editable

A documents link for each borrower, and a check of every document
The list is built according to the case: employee or self-employed, purchase or refinancing, and you can remove and add items because each bank has its own requirements. Each borrower gets their own link and uploads from the phone without registering. In the case you see what is missing, approve or reject, and a rejected document returns to the borrower with the reason. Files are stored encrypted on disk, and every download of a client file is logged.
- A document list derived from the case
- Accepted or rejected for each document, with a reason for the borrower
- An email reminder to those who have not sent, if you turn it on

A mix calculator and a comparison the client understands
You build a mix from tracks, type in rates and add bank offers. Side by side you see the first payment, the peak payment and the total repayment, and the Bank of Israel limits against the case data. Each result shows its own index and rate assumptions. The comparison is downloaded as a PDF, or saved in the case documents and sent to the client for approval.
- Spitzer and equal principal, indexation and rate change by assumption
- Warning on financing, payment to income, variable rate and term
- Refinance check by the rule in Directive 451
- PDF and client approval by link

With the banks: authorisation, submission and validity
For each bank in the case, the signed form, the submission date, the approved amount and the validity of the approval in principle are recorded, as written on the approval. One screen gathers, across all cases, approvals that are expiring, banks that have not replied and banks without an authorisation, and an approval that is about to expire triggers an alert. The system tracks and does not submit to the bank.
- A signed authorisation for each bank, in the case
- An alert before an approval in principle expires
- Who has not replied, across all cases, on one screen

A meeting view to go through with the client
A clean screen, with no menu and no names of other clients: the options side by side with the recommended one marked, what each mix is made of, what happens to the payment if the index and the rate rise, and the Bank of Israel's limits. An offer can be hidden for this meeting, and the view can be printed. The same case also downloads a summary for the banker, with no ID number and none of the typed rates.
- "What if" scenarios on the same assumptions for all offers
- Summary for the banker as a PDF, with a download log
- A message to the client for each stage, opens in WhatsApp

Refinancing: the Bank of Israel's rule, the fee by the Order and a radar for clients
Type a balance report and see, against each offer, the rule in section 15a of Directive 451, the change in payment and when the saving covers the payment. Without a report, the prepayment fee is calculated by the Banking Order, along with how it can go down: the rate reset date, the reduction steps and the day of the month. The radar gathers everyone who drew a mortgage, by the estimated saving against the rates typed today.
- Fee by the Order, including reductions and variable rate
- Bank of Israel forecasts or typed assumptions
- Who is nearing a rate reset, across all clients

Key features for mortgage advisors
Invoice for the fee
A fixed amount or a percentage of the mortgage, milestones by stage, and software registered with the Tax Authority.
Refinancing reminders
After drawdown, tasks are opened: an annual viability check, and a reminder about six months before an interest rate change.
Leads for mortgage advisors
A landing page, forms, Facebook and Google Ads all arrive in one place, with a lead sources report.
Digital signature
An advisory agreement and documents for remote signing, with a signed copy in the client's file.
Team permissions
Each team member sees what they need, including hiding amounts and borrowers' documents.
Office report
Cases by stage, average time in a stage, stuck cases, win rate and loss reasons.
Mechir LaMishtaken (Buyer's Price) and Mechir Matara (Target Price)
Financing rate by section 4a of Directive 329, a minimum equity check, and the eligibility approval on the documents list.
Base versus Excel, Drive and WhatsApp
What a case looks like when everything is in one place
| What you need | BaseCRM | Excel, Drive and WhatsApp |
|---|---|---|
| What else is missing from the borrower | A list for each borrower, in the case | Scrolling through messages |
| Comparing offers | Side by side, with a PDF for the client | A new sheet every time |
| Approval in principle that expired | An alert before it happens | A calendar reminder, if someone remembered |
| Invoice for the fee | Opened from the case | A separate software |
| Going back to the client about refinancing | Tasks and a radar for all clients | Depends on memory |
Software for mortgage advisors — pricing
Full plan for the whole office
With Base CRM the first month on the full plan is free, no credit card needed. After that, ₪29 a month for the whole business, up to 10 team members. Larger teams get a custom price.
- Leads, opportunities and cases
- A documents link for each borrower, with encryption
- Mix calculator and PDF comparison
- Tracking with the banks and alerts
- Invoices and receipts for the fee
Sign up without a credit card
Frequently asked questions
What is software for mortgage advisors?
How does the client send documents?
How does the mix calculator work, and what does it not promise?
Does the system check the Bank of Israel limits?
How to check whether refinancing pays off?
Does the system suit a Mechir LaMishtaken (Buyer's Price) or Mechir Matara (Target Price) home?
Does the system submit applications to the bank?
Are the payslips and bank statements secure?
Can an invoice be issued for the fee?
How much does it cost?
Recently added
What reached the system in the last few weeks · All updates
Meeting view for the client New
A clean screen with no menu: the options side by side with the recommended one marked, what each mix is made of, and what happens to the payment if the index and the rate rise. An offer can be hidden for this meeting, and the screen can be printed.
Prepayment fee by the Banking Order New
Before there is a report from the bank, the fee is calculated by the Order on the average rates you type: operational, short notice, average index and discounting after reductions. The screen also shows how it can fall. A fee from the bank's report always wins, and the calculation is marked as an estimate.
Refinance radar for past clients New
Everyone who drew a mortgage on one screen, by estimated monthly saving against the rates you type today, with the next rate reset and the date the discounting fee falls. It is a prompt for whom to call, and the comparison itself is done in the case's refinance check.
Mechir LaMishtaken and Mechir Matara New
Mark a home at a reduced price, and the system calculates the financing rate by section 4a of Directive 329: on the appraisal, with the NIS 2.1 million ceiling and the program's penalties, and checks the minimum equity. A warning only: the bank decides.
Leads, documents and mixes — in one place
First month free — No credit card needed. When the free month ends: ₪29 a month for the whole business. Sign up without a credit card.
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