Appointment-booking app for cosmeticians — a management system for beauty salons, appointments, and customers
A smart salon management system that lets you focus on what really matters — the beauty and the service for your customers
The challenges you face
We understand the day-to-day difficulties of beauticians and beauty salon managers
Complicated appointment management
Coordinating appointments over WhatsApp and phone, difficulty managing cancellations and scheduling treatments
Losing customers
Difficulty remembering preferences and history, and following up on customers who haven't come in a long time
Treatment tracking
Difficulty documenting treatments, recommended products, and results
Cumbersome invoices
Preparing invoices manually, tracking payments, and using a paper ledger card
How BaseCRM solves it
Advanced solutions tailored specifically to your needs in the beauty business
Clients book their own appointments — even at 11pm
You send one link on WhatsApp or put it on Instagram, and the client picks a treatment, sees only the times genuinely free in your calendar, and books — no app, no sign-up, no phone call. The appointment lands straight in the calendar, and she gets a confirmation email with a self-cancellation link.
- A personal link for the business — on WhatsApp, Instagram or your website
- Only genuinely free times, based on the working days and hours you defined
- Email confirmation to the client and to you, with self-service cancellation
A smart digital appointment board
Full digital appointment management with automatic email reminders to customers. The system detects conflicts, makes it easy to reschedule, and gives a clear picture of the daily and weekly schedule. Option to set recurring appointments and manage a waiting list.
- Automatic reminders to customers
- Detecting conflicts and gaps
- Recurring appointments, and a waiting list that suggests who to offer a freed-up slot to
A full digital customer card
All of the client’s appointments in one place: the treatment, date and time, payment status and a description you add to each treatment. Beside it, her contact details, conversation history, tasks, and the files and documents you attached — all one click away.
- A full treatment history
- A description for each treatment, and fields of your own on the card
- Before/after photos
Fast treatment documentation
For each treatment type you define a summary template, and it fills in the summary when you open it — skin type, what was done, the skin’s reaction and care recommendations. Fill it in during or right after the treatment, or dictate it. The summary is saved on the appointment and stays in the client’s history.
- Recording templates for every treatment type
- Voice dictation of the summary
- A summary saved on the appointment and kept in the history
Invoices and a digital customer ledger
Issuing Digital invoices tax invoices/receipts at the click of a button, payment tracking, and customer-ledger management. Sending to customers by email. The system keeps a full financial history and lets you export reports.
- Invoices and a customer ledger
- Tracking payments and balances
- Product stock with a low-stock alert
A customer club that brings customers back
A customer club inside the system that already runs the salon: customers join with a link, a QR code or a box on the online booking page, get a join benefit, and in their birthday month the benefit goes out to them by e-mail on its own. Offers to club members, or to anyone who has not visited for a long time, are sent gradually, and each customer’s personal code is closed on the invoice.
- An automatic birthday benefit, never on Shabbat or holidays
- Separate consent for email and WhatsApp, with a record
- A personal coupon redeemed on the invoice
Here's how it looks in real life
Screenshots from a sample business — a beauty salon: appointment calendar, customer history and room management
Monthly appointment calendar
Monthly view of all treatments — by client and time
Appointment list
Every appointment — treatment, status and payment
Customer list
Client cards — regular or new, including outstanding balance
Recurring appointments
Set a fixed monthly appointment — the system schedules it automatically
Waiting list
Clients waiting for an open slot in the popular treatment
The whole clinic in the palm of your hand
Appointment calendar, customer cards, and room management — from your phone, between treatments.
- Add an appointment in one click
- Automatic email reminder to the customer
- Treatment history in the customer card
- Share the appointment on WhatsApp in a click
Key features for beauty businesses
Everything you need to run a professional, efficient beauty salon
Self-service booking
One link for clients — they choose a treatment and a free time and book on their own, around the clock.
Smart waiting list New
An appointment falls through? The system immediately shows which client on the waiting list fits the slot, and books her in one click.
Voice transcription for appointments New
Recording or dictating notes after a treatment automatically turns into organized text linked to the customer card. Saves documentation work.
Automatic receipt scanning New
Snap a photo of a receipt — and the system automatically fills in the amount, date, vendor, and expense description. Saves manual data entry.
Landing page for your business New
Built-in landing page builder — slogan, gallery, testimonials, and a lead form. A short URL to share on WhatsApp and social.
Advanced appointment management
An interactive appointment board with reminders
Customer management
A digital customer card with all the information
Treatment documentation
A summary for every treatment, from a template per treatment type
Photo gallery
Before/after photos for every customer
Invoicing system
Invoices and a digital customer ledger
Smart reminders
Automatic reminders to customers
Product stock
A low-stock alert. A service linked to a product takes it out of stock when an invoice is issued.
Information security
An encrypted connection (HTTPS), daily backups and an encrypted backup copy kept off the server. Only people you invite can get into the business.
Customer loyalty club
A join page with a QR code, an automatic birthday benefit and offers to club members.
Access from mobile devices
Work from any device, anytime
The recommended plan for beauty businesses
Everything you need to run a professional beauty salon at one simple price
One plan for the whole business
For businesses joining by 31.10.2026. When the free period ends: ₪29 a month, locked for the life of the subscription (instead of ₪99), for the whole business.
No credit card, no commitment
No hidden costs • cancel anytime
- An advanced appointment board with automatic reminders
- All features in one plan
- Full treatment documentation
- Invoicing and customer-ledger system
- Photo gallery
- Product stock with a low-stock alert
- Support in Hebrew and English
- Access from mobile devices
No credit card required
How do you get started?
Sign up free
Sign up in under a minute, no credit card required
Setting up treatments
Define treatment types, durations, and prices
Appointment management
Customers book appointments and receive automatic reminders
Invoices and tracking
Issue invoices and track revenue and returning customers
Frequently asked questions
What is appointment management software for a cosmetician?
How do you run a beauty salon professionally?
Does the system send reminders to customers?
How much does beauty salon management software cost?
Guides for cosmeticians and beauty clinics
Professional content for running a successful beauty salon
A typical day for a beautician with BaseCRM
This is what smart beauty-salon management looks like — no notebooks, no WhatsApp
08:00 — Morning
You open the dashboard and see all of today's appointments. A client cancelled? The slot frees up automatically.
10:00 — Treatments
Before each treatment, you check the client's card — what she had last time, allergies, preferences.
15:00 — Invoices
You issue a tax invoice straight from the client's card, with an allocation number from the Tax Authority where required.
18:00 — Reminders
The system sends automatic reminders to tomorrow's clients. You close out the day with peace of mind.
Guides for beauty-salon owners
CRM guide for beauty salons
How to choose a management system that fits your beauty salon — what to look for and what to avoid
Digital appointment-management guide
Why to switch from a paper diary to a digital system, and how much time it saves
Customer-retention strategies
How to get clients coming back again and again — practical tips
A consultation recorded and transcribed — every preference and sensitivity is kept
Record a full consultation, up to 90 minutes, and get a transcript attached to the appointment — what the client asked for, what they avoid and what was planned.
- A consultation before a new treatment
- A conversation about sensitivities and preferences
- Planning a series of treatments
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Consent before anything else
Before recording, the participants confirm the meeting is being recorded. Without that confirmation, recording does not start.
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Record up to 90 minutes
On the appointment, choose “Record the meeting + transcript”, from the phone or the computer. The recording uploads in parts during the meeting.
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The transcript arrives on the appointment
Usually within a few minutes of the end, with a notification. Copy it or add it to the appointment description with one click.
- The recording is transcribed on BaseCRM’s transcription server. It is not sent to external AI services.
- The audio is deleted right after transcription. The transcript is stored encrypted, and everyone authorised to see the appointment can read it.
- The transcription engine was trained on spoken Hebrew.
The transcript usually appears within a few minutes after the recording ends, and a notification is sent when it is ready. If the transcription server is offline at that time, the recording waits for it; a recording not transcribed within 7 days is deleted.
Join the beauty businesses already running their business with Base
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