CRM for real estate agents and agencies — a customer and property management system
Software for real estate agents in Israel — a CRM system that manages buyers and sellers, a property database, a viewing calendar, commission invoices, and digital exclusivity agreements. Fully in Hebrew, registered with the Israeli Tax Authority. Start free — no credit card, no commitment.
The challenges of managing a real estate brokerage deal
Without a CRM, deals get lost because of a forgotten follow-up
Buyers and sellers get mixed up
One Excel sheet with buyers, another with sellers, and a third with properties. None of them are connected to each other.
Double-booked viewings
You scheduled 3 viewings at the same time. The client called, confused. Embarrassment, and a deal that fell through.
Exclusivity that expired
The exclusivity agreement expired a week ago and you didn't know. The buyer saw the property somewhere else and closed there.
Commissions that go uncollected
You closed a deal. You forgot to issue an invoice. Or you issued one and it's been stuck with the seller for two months.
How BaseCRM solves this for a real estate agent
A real estate CRM built for the Israeli market — buyers, sellers, properties, collaboration between brokers
A property database linked to customers
Every property in the database has full details: address, price, rooms, square meters, photos, status (listed / on the market / in negotiation / under contract / closed), the property owner, and the agreement. Every property centralizes all interested parties with their interest status and price offer — all in one card, from listing to signing. Every buyer has saved search criteria, and the system shows automatic matches in both directions — properties that fit a buyer, and buyers that fit a property.
- A property database with photos and details
- Centralizing interested parties and price offers for every property
- Statuses tailored to brokerage
A property listing form — owners fill it in themselves
Your own personal link, which you send to property owners (WhatsApp, an ad, a listing). The owner fills in the address, property details, price, and even uploads photos — and the property goes straight into your system with a new customer card, in "pending review" status, and you get a notification. No manual copying, no relying on external sites — your property database grows on its own.
- A personal listing link for every agent
- Automatic property and customer card creation
- Photo upload directly from the owner
A smart viewing calendar
Book a property showing in the calendar with one click — from the property card or straight from the interested party. The showing is recorded in the calendar with the property and the client, and the list of all the property's showings sits in its card.
- Book a showing from the property card or the interested party
- The showing is recorded in the calendar and linked to the property
- All the property's showings in one list
Exclusivity agreements and alerts
An exclusivity agreement with start and end dates is saved within the property. The property list highlights, with a red badge, exclusivity that's about to end — so you can call the owner to renew it in time. Documents for digital sending with a signature — the owner signs on their phone and sends it back within a minute, a digitally signed document.
- Digital agreements with a signature
- Exclusivity-expiry alerts
- Ready-made agreement templates
Collaboration between brokers
Send another broker a collaboration offer on a property, with the commission split agreed in advance (for example 60% and 40%). Both sides sign digitally, and a signed agreement is kept with a verification code. All offers — received and sent — on one screen, with each one's signature status.
- A collaboration offer with an agreed commission split
- Digital signature by both sides
- Offers received and sent on one screen
BaseCRM Real Estate — your properties get a stage
Every property you manage in the system is published with one click on BaseCRM's public property board — with a designed listing page, a photo gallery, a WhatsApp button, and your own agency page. Every inquiry from an interested party automatically becomes a lead on the property card.
- A free public board — exposure to buyers and renters, with no advertising fees
- A closed agents' board — exclusive listings shared between BaseCRM agents for co-brokerage
- A digital co-brokerage agreement — an agreed commission split, both parties sign and receive a PDF
- A public agency page — all your properties at one address to share
Real estate CRM software — pricing
Agents start free — no credit card
One plan for the whole business
For businesses joining by 31.10.2026. When the free period ends: ₪29 a month, locked for the life of the subscription (instead of ₪99), for the whole business.
Every feature, one price
No hidden costs · Cancel anytime
- Property database, buyers and sellers
- Viewing calendar and sync
- Exclusivity agreements with a digital signature
- Collaboration between brokers
- Automatic buyer-property matching
- Exclusivity reminders and follow-ups
- Send to WhatsApp and email
- Commission and sales reports
No credit card required
Frequently asked questions
What is a CRM system for real estate agents?
How do you manage a brokerage agency with several agents in BaseCRM?
Can you sign an exclusivity agreement digitally?
How do you issue a commission invoice to the property owner or the buyer?
A client meeting recorded and transcribed — requirements, budget and terms in one place
Record a full meeting, up to 90 minutes, and get a transcript attached to the appointment — what the client is looking for, what the budget is and what was agreed.
- An introductory meeting with a buyer or tenant
- A meeting with property owners before an exclusive listing
- Negotiating terms
-
Consent before anything else
Before recording, the participants confirm the meeting is being recorded. Without that confirmation, recording does not start.
-
Record up to 90 minutes
On the appointment, choose “Record the meeting + transcript”, from the phone or the computer. The recording uploads in parts during the meeting.
-
The transcript arrives on the appointment
Usually within a few minutes of the end, with a notification. Copy it or add it to the appointment description with one click.
- The recording is transcribed on BaseCRM’s transcription server. It is not sent to external AI services.
- The audio is deleted right after transcription. The transcript is stored encrypted, and everyone authorised to see the appointment can read it.
- The transcription engine was trained on spoken Hebrew.
The transcript usually appears within a few minutes after the recording ends, and a notification is sent when it is ready. If the transcription server is offline at that time, the recording waits for it; a recording not transcribed within 7 days is deleted.
Start managing your brokerage business smartly
Start free — no credit card, no commitment.
Start free